Skill Up! Series: Think Like a Big Brand: Marketing for Your Local Business

Think Like a Big Brand: Marketing for Your Local Business

Most business owners are so busy doing marketing that they never stop to define: what actually makes their business worth choosing?

In this Skill Up! session, Jillian Pierce from Fresh Sprout Consulting draws on 15+ years with brands like Lindt Chocolate and Downeast Cider to show you what strong brands know, and how to apply it to your own business. You'll build a one-page marketing foundation and start to see how it drives every marketing decision, from where you show up to what you say.